ABSTRACT
This proposal aims to establish the Capy Friends NFT collection as the flagship collection within the Open Campus ecosystem.
I seek EDU token holders’ approval for Open Campus to officially embrace and leverage the Capy Friends collection and oversee its future utility.
MOTIVATION
The motive behind this move is to elevate the utility of the Capy Friends collection within the Open Campus ecosystem, particularly within EDU Chain. Additional utility for Capy Friends could include:
- Receive future airdrops from projects launching on EDU Chain
- Staking reward boosts for Capy holders
- Access to Open Campus sponsored events both online and offline
Additionally, the objective is to use the Capy Friends IP to develop compelling narratives for upcoming initiatives. Leveraging the Capy Friends characters as mascots would empower the Open Campus team to craft impactful storytelling and enrich their marketing strategies and product launches.
SPECIFICATION
Governance Committee
Composition: 3 members (profiles outlined below)
Responsibilities include
- Managing decisions that necessitate the utilization of the marketing and operational support budget detailed below
- Sourcing marketing and new business partnerships for Capy Friends
Design & Marketing Budget: $150k
To support the promotion of Capy Friends, which include:
- Storytelling & Brand Strategy: Craft the narrative and position the brand.
- Design: Visual creation and development of brand assets.
- Marketing Campaigns: Plan and execute promotional activities online and offline.
- Governance Airdrop: See below for more details.
Operational Support: $100k
To oversee future operational expenditures related to Capy Friends collection development, including potential spin-off collections or assets
- Smart Contract Development Support: Facilitate Open Campus to build and deploy blockchain-based contracts.
- Technical Development Support: Facilitate Open Campus to develop and maintain software and technical infrastructure.
- Business Development: Identify and pursue growth opportunities and partnerships.
Treasury Management
Oversight of the Capy NFTs treasury collection
Licensing of IP
Seeking a perpetual license from the Open Campus Foundation to use the Open Campus logo in all Capy Friends announcements and marketing collateral
Proposing that Capy Friends grants a license to the OC Foundation to use Capy IP, including the logo and characters, in any of the Foundation’s marketing and product initiatives
Capy Friends Governance Airdrop
To enhance the decentralized network of stakeholders within the Open Campus ecosystem, an agreed portion of EDU will be distributed to all Capy Friends NFT holders, empowering them to engage in upcoming governance.
Renewal Period and Licensing Terms
We propose a 12-month renewal period, contingent upon mutual agreement, for the continuation of all Capy Friends initiatives and collaborations with Open Campus Foundation. During this period, both parties can negotiate and adjust the terms as necessary, ensuring alignment with evolving goals and market dynamics.
RESOURCING
Project oversight will be managed by core contributors to the Open Campus DAO, with the committee consisting of:
- Michelle Shi, Creative Director at NewCampus
- Jake Hughes, Marketing Lead at Animoca Brands
- TBD, elected Capy Friends Holder
Key team members involved in the day-to-day operations will be consisting of:
- Creative Director
- Artist
- Social Media Manager
- Business Development Associate
- Events Manager (Contract)
TIMELINE
Following the DAO proposal’s approval, Capy Friends will become the official collection of the Open Campus ecosystem, and the proposed governance committee will promptly assume its responsibilities.
APPENDIX
